Stellar Tips to Make Your Facebook Marketing Campaign.

Let’s be honest: Marketing on Facebook may sound like ABC, but it’s difficult as hell. It’s difficult to engage your target audience, make new fans and most importantly turn them into customers.

If you have a million Facebook fans but none of them is talking about you, it’s useless.

Because Facebook marketing is all about engagement. Engagement helps you rock your audience, strike a chord with them. It helps you build not just your Facebook authority but also your business.

But how do you go about it? How do you make sure that your Facebook campaign turns out to be stellar, even making your competitors envy you?

Let us discuss.

Increase your efforts

If you’re posting twice a day, make it 10 times a day. And don’t worry, that won’t be counted as bludgeoning on your part, because an average post is seen by just 13% of your followers, according to Facebook. So posting more often will rather help you reach out to more and more people.

If you’re not prompt at responding to comments or messages, change that. That’s because web users want everything right away, at lightning-fast speed. You don’t want to sell them pizza today if they were hungry yesterday.

If you’re sharing just simple posts, try to bring in diversity. You can add compelling pictures or videos with your posts, for example. (For those who don’t know, people respond to visual information surprisingly better than plain text.)

If you’re posting an interesting post once a day, post the same post at least 3-4 times a day so that different time zones don’t become a barrier for you.

Try out Facebook ads

Sure, Facebook ads are not something that doesn’t interrupt a user’s flow, but they can make you killer revenue if your campaign is smartly optimized and targeted. We recommend you to start small and take some time so that you get a fair idea of how you’re performing and can make amendments before any big damage.

In his insightful Search Engine Journal post, Wordstream’s Larry Kim says that Facebook and Twitter ads might not be the best option for small businesses:

“Social platforms like Facebook and Twitter are a powerful option for engaging with fans and soft selling with content marketing, but the average small business isn’t likely to see much success when it comes to direct response marketing.”

Help your target audience and your existing customers

This doesn’t just include customer service – it includes sharing of content that’ll give real value to your prospects as well as customers. It also includes offering free trails and free coupons so your audience can decide if your product is really helpful for them.

Helping your audience helps you not only garner loyal fans, but also build trust, authority and reputation.

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What does the Hummingbird update mean for my SEO?

 Marking its 15th anniversary of the global search giant, Google announced the Hummingbird update on September 26, 2013, claiming that it will offer a more human way for the search engine to interact with users and provide more direct answers. The update, which is touted to be the largest change to Google’s algorithm till date, is impacting more than 90 percent searches worldwide. Though the announcement can be construed as a concern for SEO; however, the update had been in place for more than a month before it was announced, and did not harm the rankings or traffic patterns of most websites.

 

Is there a need to revamp your SEO strategy?

In short, the answer is probably ‘no’. However, the answer stands true only if you have been staying on the leading edge of SEO, adhering to white-hat tactics and progressing with the natural evolution of SEO. Although Google has become better at understanding and answering questions more like people do, its algorithm continues to be a complex mix of factors that weigh the relevance of a webpage.

Let us take a closer look at what the update means from an SEO perspective.

Rebirth of Long-Trail Keywords

With Hummingbird in place, Google has become more efficient at answering longer-tail queries. This clearly spells new opportunities for search optimizers. Therefore, it would be a good idea to add a few long-trail keywords to your SEO campaign.

Links Still Matter

Although Google has pretty stringent link guidelines, this old school SEO tactic is far from dead. Even after Hummingbird, links will continue to help Google put concepts together on the web and play a pivotal role in making the search engine decide the credibility of your site.

Content is More Crucial

As Google makes the transition from focusing on “keywords” to their “meaning”, quality content has become all the more important for the success of an SEO campaign. Your focus should be on creating original, human-oriented content that answers relevant queries and needs.

Data Markup is Important

Providing Google with detailed information about the content of your website will continue to help the search engine in determining its placement in relevant searches. Moreover, structured data will also improve click-through rates in search results, especially when displayed in rich snippets.

Rich Media Still Work

Rich media such as videos, infographics, etc. are still alluring for those choosing links with answers to their questions, and will continue to draw the curious, promising a great way for your site to answer search engine queries in a creative, captivating manner.

All in all, even though Google’s last two updates (Penguin and Panda) did result in steep decline in the rankings of numerous websites, while numerous others getting graver penalties; Hummingbird seems to be a welcome change for ethical search optimization and marks the beginning on a new era for SEO.

Steps To Make Marketing With Video Straightforward.

As we move into 2014, one thing is definite – video is the future of content marketing!

Hence, it is imperative for marketers and business owners to get a grip on what this means for the success of their business and content strategy. The 2013 stats show that some business owners are already using video for content promotion, and 82% out of 93% found that it had a positive impact on their business. Keeping the success rate in mind, up to 70% marketers plan to spend on video marketing in 2014.

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Here is what video marketing can do for your business –

Appeal Audience with Video Infographic

Considering the popularity of video infographics, it won’t be wrong to say that ‘an infographic a day keeps boredom away!’

Very few people know that 75 million viewers watch videos online every month and more than 40 billion videos are streamed in the US alone every month. This clearly reveals the popularity of video in 2013. Video infographic has officially changed the way business owners market their products or service and it is an area that marketers cannot ignore.

Demand – Your Viewers Want It!

The 2013 stats clearly show the change in consumer viewing habits. Online videos engage customers and build awareness, due to which, their focus has shifted from TV to video sharing websites. Consumers are now spending around 60 minutes a week more on video sharing websites as compared to watching television.

Videos Drive Action

According to recent reports, video boosts people’s understanding of what a business is offering by 73%. The stats show that around 25% of users searched for additional product or service information after watching a video, and around 10-12% purchased the featured product.

In a nutshell, if you have decided to use video marketing, then it is important to do it right! Creating compelling content for videos is important along with strong call to action. Other tips for creating a successful video include – creating short videos, focusing on one main message and thinking of a strategy!

Web Site Redirection - How to Implement a 301 Redirect

What is Web Page Redirection?

Well, obviously this is simple, and not very complicated; redirecting a web page just means that you get transfered to another web page when accessing the current page or attempting to. That is pretty clear.You just created a new web site but want to pass on the search engine rankings of the old one to the new one. Whatis the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.

What is a 301 redirect?

It is used when you want to redirect your web site or web pages. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.

Requirements for using a 301 redirect

Apache server.

Most hosting services used these days have Apache servers. Check with your host if you are not sure.

.htaccess file

When a search engine spider requests a web page, your web server will check for an .htaccess file. The .htaccess file contains specific directions that are processed then sent back to the browser.

How do I implement a 301 redirect?

1. Create an .htaccess file - you can use Notepad to create the file. Remember to insert a period at the beginning of the file name with no extension at the end (ie .htaccess).

2. Create a line of code that reads like this:

Redirect permanent / http://www.domainname.com/

The first "/" indicates that everything from the top level of the site down should be redirected.

All current links within the search engine results from the old site will redirect to the top level of your new site.

If you already have an .htaccess file on your server, open it up in Notepad and look for lines of code that are there. If lines of code are present, don't change any of them but
leave a space, then insert the above 301 redirect code.

3. Save the .htaccess file to your root directory and upload it to your server.

4. Test it out by typing in the old web site address. You should immediately be redirected to your new web site address.

Redirecting a Web Page

The above example shows how to redirect a whole web site. What if you want to just redirect a web page that you have changed but want to keep the rankings of the old page?

Follow the same steps as above but write the code like this:

redirect 301 /old/old.htm [http://www.you.com/new.htm]

/old/old.htm (the original folder path and file name)

[http://www.you.com/new.htm] (new path and file name)

Note:

When the search engine spiders visit your old web site or web pages, they will automatically be redirected to the new web site or web page.

Conclusion:

It may take several weeks or months for the old rankings to be passed on to the new site. Therefore don't remove your old domain name, web site or web pages just yet.

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What is Auto-Redirecting

Auto-redirecting is the technique of automatically sending a site visitor to another page once s/he has landed on a page. The other page is often on the same website, but it can be on a different site altogether. In fact, auto-redirecting is used when a website has been set up for the sole purpose of ranking highly in the search engines. When visitors arrive at a page on the site, from a listing in the search engine results, they are automatically redirected to the main site.

On-site auto-redirecting is common when a page, within the site, has been created specifically to rank highly in the search engines, but has been so highly optimized that it is no good for people to actually see. Auto-redirecting takes visitors to the 'proper' page within the site.

Both of those uses are not wanted by the search engines, and they sometimes penalise a page or site for doing it. Fortunately, the engines are not able to automatically detect most of the auto-redirecting methods.

The engines are not against auto-redirecting when it is done for they what consider to be a valid reason. E.g. when you have posted a message in a forum, you often get a confirmation page which will wait a few seconds and then auto-redirect you to the messages.

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